Dr. Rebecca Hains

Search Results: lifestyle branding


Disney Princess Lingerie Goes Viral

This weekend, no fewer than a dozen people sent me links to this Jezebel article about Disney Princess lingerie being sold by a Japanese retailer. The images were also all over my facebook feed. Check them out: Although this line…

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Disney Princess Prom Gowns and Cradle-to-Grave Marketing

Just a few months ago, I wrote about how Disney Princess-styled extravagance among toddlers reflects the extraordinary extravagance of today’s proms, which now cost families an average of $1,000 to $2,000. But until Mouse on the Mind brought it to…

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Anti-princess marketing and girls’ education: Mercy Academy vs. GoldieBlox

Water, water everywhere, and all the boards did shrink. Water, water everywhere, nor any drop to drink. Princesses: They’re everywhere. Over the past decade, marketers have made “princess” a synonym for “girls. They use princesses as shorthand—a way of saying,…

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