Dr. Rebecca Hains
Author, professor and speaker | Children's media culture, media literacy, and media criticism
Search Results: lifestyle branding
Lifestyle branding and the Disney Princess megabrand
Did you know that Behr produces a line of Disney Princess interior paints? Here are some photos I took of Behr’s Disney Princess – Disney Color catalog. Introducing the Disney Princess bathroom: And, of course, the Disney Princess bedroom: While…
Read MoreDisney Princess Lingerie Goes Viral
This weekend, no fewer than a dozen people sent me links to this Jezebel article about Disney Princess lingerie being sold by a Japanese retailer. The images were also all over my facebook feed. Check them out: Although this line…
Read MoreDisney Princess Prom Gowns and Cradle-to-Grave Marketing
Just a few months ago, I wrote about how Disney Princess-styled extravagance among toddlers reflects the extraordinary extravagance of today’s proms, which now cost families an average of $1,000 to $2,000. But until Mouse on the Mind brought it to…
Read MoreAnti-princess marketing and girls’ education: Mercy Academy vs. GoldieBlox
Water, water everywhere, and all the boards did shrink. Water, water everywhere, nor any drop to drink. Princesses: They’re everywhere. Over the past decade, marketers have made “princess” a synonym for “girls. They use princesses as shorthand—a way of saying,…
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Dr. Rebecca Hains 
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