Dr. Rebecca Hains is a children’s media culture expert. She is a professor of advertising and media studies at Salem State University in Salem, Mass., where she is the assistant director of the Center for Childhood and Youth Studies. Her research focuses on girls, women, and media.
She is the author of The Princess Problem: Guiding Our Girls through the Princess-Obsessed Years (Sourcebooks, 2014) and Growing Up With Girl Power: Girlhood On Screen and in Everyday Life (Peter Lang Press, 2012). She has published essays in various scholarly anthologies and peer-reviewed journals, including Popular Communications and The International Journal of Girlhood Studies. She also edited the anthology Princess Cultures: Mediating Girls’ Imaginations and Identities (Peter Lang Press, 2015, co-edited with Miriam Forman-Brunell).
Rebecca is available to serve as a speaker and consultant on topics such as gender and race representation in children’s media, raising empowered daughters in a media-saturated world, and raising media-literate children. She has spoken about her work at more than 30 national and international conferences and events, including the Geena Davis Institute on Gender and Media in Los Angeles and the Prix Jeunesse International, a festival in Germany that promotes excellence in children’s television worldwide.
Rebecca serves on the advisory board of Media Literacy Now, an organization working to integrate media literacy into the K-12 curriculum. As a board member of the Brave Girls Alliance, she is also an advocate for girl empowerment and the improvement of girls’ media and popular culture.
Rebecca holds a Ph.D. in mass media and communication from Temple University in Philadelphia, as well as a B.A. from Emmanuel College and an M.S. from Boston University. She blogs about children’s media and popular culture at rebeccahains.com.