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| Advance Praise for Cultural Studies of LEGO “More Than Just Bricks indeed! This volume builds and disassembles LEGO through cultural studies’ collaborative and creative prism. These fourteen fascinating, energetic, and highly accessible chapters carefully examine the intricacies of LEGO’s many overlapping structures . . . . a highly productive and creative synergy between LEGO and critical and cultural studies.”
–Casie Hermansson, Professor of English at Pittsburgh State University “The first serious, scholarly study of the cultural impact of LEGO. Few ‘toys’ can match LEGO for sustained impact on the cultural lives of generations of children, and adults, globally. I applaud the editors for their originality and for the clarity of their vision.” -Robert Shail, Director of Research for Film, Music and Performing Arts at Leeds Beckett University |
Table of Contents: Cultural Studies of LEGO
A preview of each chapter is available on Palgrave’s web site
Chapter 1
“Let There Be LEGO!”: An Introduction to Cultural Studies of LEGO
Sharon R. Mazzarella & Rebecca C. Hains
PART ONE: LEGO AS MEDIA TEXT
Chapter 2
In a “Justice” League of their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO’s DC Super Heroes
Lincoln Geraghty
Chapter 3
“Hey, Kids. Who Wants a Shot from the Merch Gun?!”: LEGO Batman as a Gateway Commodity Intertext
Matthew P. McAllister & Jared LaGroue
Chapter 4
Everything is Awesome When You’re Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media
Ari Mattes
Chapter 5
Made Up Prophecies: Metamodern Play with Religion, Spirituality and Monomyth in the LEGO Universe
Sissel Undheim
Chapter 6
The Accursed Second Part: Small-Scale Discourses of Gender and Race in The LEGO Movie 2
Matthias Zick Varul
PART TWO:
CREATIVITY IN THE LEGO UNIVERSE
Chapter 7
Master Building and Creative Vision in The LEGO Movie
Jonathan Rey Lee
Chapter 8
Toyetics and Novelizations: Bringing The LEGO Movie to the Page
Joyce Goggin
Chapter 9
LEGO Porn: Phallic Pleasure and Knowledge
Shannon Brownlee
Chapter 10
“It’s All about the Brick”: Mobilizing Adult Fans of LEGO
Nancy A. Jennings
PART THREE:
THE POLITICS OF REPRESENTATION IN THE LEGO FRANCHISE
Chapter 11
“I Just Don’t Really, Like, Connect To It”: How Girls Negotiate LEGO’s Gender-Marketed Toys
Rebecca C. Hains & Jennifer W. Shewmaker
Chapter 12
Mia Had a Little Lamb: Gender and Species Stereotypes in LEGO Sets
Debra Merskin
Chapter 13
The Man Behind the Mask: Camp and Queer Masculinity in LEGO Batman
Kyra Hunting
Chapter 14
A License to Diversify: Media Franchising and the Transformation of the “Universal” LEGO Minifigure
Derek Johnson
Index
Dr. Rebecca Hains 
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