Hains, R. C. (2014). The princess problem: Guiding our girls through the princess-obsessed yearsNaperville, IL: Sourcebooks.

Hains, R. C. (2012). Growing up with girl power: Girlhood on screen and in everyday lifeNew York: Peter Lang.


Forman-Brunell, M., & Hains, R. C., Editors (2015). Princess cultures: Mediating girls’ Imaginations and Identities. New York: Peter Lang.

Book Chapters

Hains, R. C., and Hunting, K. (forthcoming). “Gender and representation.” In N. Jennings and S. Mazzarella (Eds.) 20 Questions about Youth and the Media (2nd Ed.) New York: Peter Lang.

Beck, S. L., Hains, R. C., and Russo, C. (2017). “Constructing gender: Children’s interpretations of a televised non-gendered character.” In M. Gotz and D. Lemish (Eds.) Beyond the Stereotypes: Boys, Girls, and Their Images. Göteborg: Nordicom, 225-36.

Hains, R. C. (2015). “If I were a Belle: Performers’ negotiations of feminism, gender, and race in princess culture.” In M. Forman-Brunell and R. C. Hains (Eds.) Princess cultures: Mediating girls’ Imaginations and Identities. New York: Peter Lang.

Hains, R. C., Thiel-Stern, S., & Mazzarella, S. R. (2011). “We didn’t have any Hannah Montanas”: Girlhood, popular culture, and mass media in the 1940s and 1950s. In M. C. Kearney (Ed.) Mediated girlhoods: New explorations of girls’ media culture. New York: Peter Lang, 113-132.

Hains, R. C. (2008). Power(puff) feminism: The Powerpuff Girls as a site of strength and collective action in the third wave. In M. Meyers (Ed.) Women in popular culture: Representation and meaning. Cresskill, NJ: Hampton Press, 211-235.

Hains, R. C. (2007). Pretty Smart: Subversive intelligence in girl power cartoons. In S. A. Inness (Ed.), Geek chic: Smart women in popular culture. New York: Palgrave Macmillan, 65-84.

Refereed Journal Articles

Hunting, K., and Hains, R. C. (forthcoming). Discriminating taste: Maintaining gendered social hierarchy in a cross-demographic fandom. Feminist Media Studies.

Hains, R. C. (2014). The significance of chronology in commodity feminism: Audience interpretations of girl power music.  Popular Music and Society, 37(1), 33-47.

Thiel-Stern, S., Mazzarella, S. R., & Hains, R. C. (2014). “We didn’t have adventures like that”: The lure of adventure stories and courageous females for girls growing up in the United States during the Mid-Twentieth CenturyJournal of Communication Inquiry, 38(2), 131-148.

Mazzarella, S. M., Hains, R. C., & Thiel-Stern, S. (2013). Girlhoods in the golden age of U.S. radio: Music, shared popular culture, and memory. Journal of Radio and Audio Media, 20(1), 117-133.

Hains, R. C. (2012). An afternoon of productive play with problematic dolls: The importance of foregrounding children’s voices in research. Girlhood Studies, 5(1), 121-140.

Thiel-Stern, S., Hains, R. C., & Mazzarella, S. R. (2011). Growing up white and female during the American Great Depression: Popular communication, media, and memory. Women’s Studies in Communication, 34(2): 161-182.

Hains, R. C. (2009). Power feminism, mediated: Girl power and the commercial politics of changeWomen’s Studies in Communication, 32(1), 89-113.

Hains, R. C. (2008). The origins of the girl hero: Shirley Temple, child star and commodity. Girlhood Studies: An Interdisciplinary Journal1(1), 60-80.

Hains, R. C. (2007). Inventing the teenage girl: The construction of female identity in Nickelodeon’s My Life as a Teenage RobotPopular Communication, 5(3), 191-213.

Hains, R. C. (2004). The problematics of reclaiming the girlish: The Powerpuff Girls and girl powerFemspec, 5(2), 1-39.

For more information:

Rebecca’s Salem State University faculty profile

Rebecca’s page

Rebecca’s Google Scholar page

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