Hains, R. C. (2014). The princess problem: Guiding our girls through the princess-obsessed yearsNaperville, IL: Sourcebooks.

Hains, R. C. (2012). Growing up with girl power: Girlhood on screen and in everyday lifeNew York: Peter Lang.


Forman-Brunell, M., & Hains, R. C., Editors (2015). Princess cultures: Mediating girls’ Imaginations and Identities. New York: Peter Lang.

Book Chapters

Hains, R. C., and Hunting, K. (2018). “What do the media teach kids about gender?” In N. A. Jennings & S. R. Mazzarella (Eds.) 20 Questions about Youth and the Media (2nd ed.). New York: Peter Lang.

Beck, S. L., Hains, R. C., and Russo, C. (2017). “Constructing gender: Children’s interpretations of a televised non-gendered character.” In M. Gotz and D. Lemish (Eds.) Beyond the Stereotypes: Boys, Girls, and Their Images. Göteborg: Nordicom, 225-36.

Hains, R. C. (2015). “If I were a Belle: Performers’ negotiations of feminism, gender, and race in princess culture.” In M. Forman-Brunell and R. C. Hains (Eds.) Princess cultures: Mediating girls’ Imaginations and Identities. New York: Peter Lang.

Hains, R. C., Thiel-Stern, S., & Mazzarella, S. R. (2011). “We didn’t have any Hannah Montanas”: Girlhood, popular culture, and mass media in the 1940s and 1950s. In M. C. Kearney (Ed.) Mediated girlhoods: New explorations of girls’ media culture. New York: Peter Lang, 113-132.

Hains, R. C. (2008). Power(puff) feminism: The Powerpuff Girls as a site of strength and collective action in the third wave. In M. Meyers (Ed.) Women in popular culture: Representation and meaning. Cresskill, NJ: Hampton Press, 211-235.

Hains, R. C. (2007). Pretty Smart: Subversive intelligence in girl power cartoons. In S. A. Inness (Ed.), Geek chic: Smart women in popular culture. New York: Palgrave Macmillan, 65-84.

Refereed Journal Articles

Hunting, K. and Hains, R. C. (2018). Discriminating taste: Maintaining gendered social hierarchy in a cross-demographic fandom. Feminist Media Studies.

Hains, R. C. (2014). The significance of chronology in commodity feminism: Audience interpretations of girl power music.  Popular Music and Society, 37(1), 33-47.

Thiel-Stern, S., Mazzarella, S. R., & Hains, R. C. (2014). “We didn’t have adventures like that”: The lure of adventure stories and courageous females for girls growing up in the United States during the Mid-Twentieth CenturyJournal of Communication Inquiry, 38(2), 131-148.

Mazzarella, S. M., Hains, R. C., & Thiel-Stern, S. (2013). Girlhoods in the golden age of U.S. radio: Music, shared popular culture, and memory. Journal of Radio and Audio Media, 20(1), 117-133.

Hains, R. C. (2012). An afternoon of productive play with problematic dolls: The importance of foregrounding children’s voices in research. Girlhood Studies, 5(1), 121-140.

Thiel-Stern, S., Hains, R. C., & Mazzarella, S. R. (2011). Growing up white and female during the American Great Depression: Popular communication, media, and memory. Women’s Studies in Communication, 34(2): 161-182.

Hains, R. C. (2009). Power feminism, mediated: Girl power and the commercial politics of changeWomen’s Studies in Communication, 32(1), 89-113.

Hains, R. C. (2008). The origins of the girl hero: Shirley Temple, child star and commodity. Girlhood Studies: An Interdisciplinary Journal1(1), 60-80.

Hains, R. C. (2007). Inventing the teenage girl: The construction of female identity in Nickelodeon’s My Life as a Teenage RobotPopular Communication, 5(3), 191-213.

Hains, R. C. (2004). The problematics of reclaiming the girlish: The Powerpuff Girls and girl powerFemspec, 5(2), 1-39.

For more information:

Rebecca’s Salem State University faculty profile

Rebecca’s page

Rebecca’s ResearchGate page

Rebecca’s Google Scholar page

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