“Is my son smart?” “Is my daughter skinny?” Google Searches Reveal Parents’ Gender Biases

According to a recent New York Times op-ed, “Google, Tell Me, Is My Son a Genius?”, parents’ Google search trends teach us a lot about parents’ biases towards their sons and daughters. Specifically, parents tend to search the internet for information affirming their sons’ brilliance, but when it comes to their daughters, they focus on physical appearances—revealing our deeply held cultural beliefs that boys should be smart and girls should be pretty.

Internalized sexism is alive and well in America today, embedded in the subconscious of well-intended parents.

Now, because I’m a professor with an interest in girls’ media culture, I read a lot of scholarly studies about girls’ socialization. So when I read this op-ed, I immediately thought of studies that show how parents’ unspoken biases can harm their daughters. Specifically, researchers have found that when mothers feel critical about their daughters’ bodies, their daughters are significantly more likely to have poor body esteem—even if the mothers have kept those critical feelings to themselves! Our kids are savvy and attuned to us; they can pick up on our unstated feelings.

Therefore, if Seth Stephens-Davidowitz’s op-ed is right—if parents across the U.S. are asking Google if their daughters are thin and pretty—daughters across the nation must be feeling pretty badly about their bodies, even if they never catch wind of their parents’ search strings.

How heartbreaking.

If we parents are trying to do right by our kids, and trying to teach our kids to resist the stereotypes found in our culture–but, paradoxically, we’re part of the same culture we want our kids to resist—what can we do?

First, we can take stock of what we already know about media stereotypes in kids lives. For example, we know that media portrayals of boys and girls mirror cultural attitudes.

For example, studies show that kids feel it’s really important for boy characters in the media to be smart and for girl characters to be pretty—mirroring their parents’ search strings. Girls identify with female characters they consider attractive, whereas boys identify with male characters they consider intelligent. This is probably because of the biases they they pick up on at home, at school, and from other media.

When television shows and toys show girls in stereotypical roles, with stereotypical traits (boys who are valued for being smart and girls who are valued for being pretty), they’re reflecting widespread cultural ideas about girlhood and boyhood. But those stereotypical representations also reinforce those attitudes—making it cyclical. This means we need to break the cycle.

Therefore, my take is this. Effecting change requires three things:

  1. Consciousness-raising (helping us all to see our own biases, so that we can overcome them);
  2. Media literacy work (to help parents and kids break down and resist the biases they see on screen); and
  3. Activism, to hold media producers accountable when they perpetuate these biases.

There’s so much work to be done, it’s overwhelming. But it’s important, and it’s time.

Here are a few resources in each of these areas:

On raising consciousness:

On media literacy for parents:

Activist organizations to support:


Note 1: Do you have any additional resources to suggest? Please post them in the comments below so that I might add them here.

Note 2: Deborah Siegel of Girl w/ Pen, did a great job pulling together some excerpts from our conversation on my facebook page to share on her blog. Check it out here.


Rebecca Hains is a media studies professor at Salem State University. Follow her on Facebook and Twitter. You may also follow Rebecca’s blog by hitting the “follow blog” button at the top left of your screen. Thanks for reading.

7 Comments on ““Is my son smart?” “Is my daughter skinny?” Google Searches Reveal Parents’ Gender Biases

  1. I’m kind the opposite of girly, and my mother doesn’t mind at all. But sometimes I see all of these posts on parenting websites about mothers complain about their “messy, unnatural, and disgusting” daughters that aren’t really into frilly dresses.

  2. Are there any books that you or your readers know of about raising consciousness in boys? I have a son, and while I feel that many of the same practices apply to both genders, as a female who has read mostly about these issues as they relate to women, I feel a little unprepared for how to counter them in men. Unfortunately, I worry that many of my own assumptions about masculinity might be caught up in many of these media perpetuated stereotypes. My general mantra has been “I will raise my son to not be a jerk” but you know, some reading might help.

  3. Pingback: I Remember the Exact Moment I Became a Feminist | Brenda Chapman

  4. Pingback: I Remember the Exact Moment I Became a Feminist - Brenda Chapman

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