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Lifestyle branding and the Disney Princess megabrand

Posted on June 6, 2012 by Dr. Rebecca Hains

Did you know that Behr produces a line of Disney Princess interior paints? Here are some photos I took of Behr’s Disney Princess – Disney Color catalog. Introducing the Disney Princess bathroom: And, of course, the Disney Princess bedroom: While…

Category: marketing, shopping Tags: brand, brand marketing, Disney, Disney Princess, lifestyle brand, marketing, megabrands, Naomi Klein, No Logo, paints, synergy, The Walt Disney Company

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Dr. Rebecca Hains

Author, professor and speaker | Children's media culture, media literacy, and media criticism

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Lifestyle branding and the Disney Princess megabrand

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