Dr. Rebecca Hains

Category: marketing


Barbie is 60. And she’s reinventing herself.

Mattel’s changes to an iconic doll reflect evolving demographics.

Read More

Princess Leia is a general now. But why isn’t she in more toy stores?

Children’s products still underrepresent heroic women like Leia.

Read More

Why boys should play with dolls

No one is surprised about seeing dads with strollers anymore, yet biases with toys persist.

Read More

Target will stop labeling toys for boys or girls. Good.

Yes, your daughter can play with blocks, and your son can play with dolls.

Read More

NYU Bookstore pulls body-shaming “I hate my thighs” onesie hours after complaints begin

Yesterday, NYU employee Jason Y. Evans snapped this photo of an “I hate my thighs” onesie for infant girls in the NYU bookstore. He alerted several student and alumni groups, and they complained to the bookstore. In fewer than eight hours, the…

Read More

FCKH8’s “F-Bomb Princess” video isn’t offensive—it’s exploitative.

Viral video isn’t about what’s good for girls—it’s about the t-shirt company’s bottom line.

Read More

What’s the problem with pink and princess? The marketing, not the moms.

This week, New York and Slate published pieces asking why so many moms have a problem with pink and with princesses. “What’s the problem with pink, anyway?” griped Yael Kohen in New York. Then, building upon Kohen’s piece, Slate senior editor Allison Benedikt demanded: “What…

Read More