Dr. Rebecca Hains
Author, professor and speaker | Children's media culture, media literacy, and media criticism
Category: marketing
Lifestyle branding and the Disney Princess megabrand
Did you know that Behr produces a line of Disney Princess interior paints? Here are some photos I took of Behr’s Disney Princess – Disney Color catalog. Introducing the Disney Princess bathroom: And, of course, the Disney Princess bedroom: While…
Read MoreScience Museum gift shop offers girls “space princess” tees and other stereotypes
You know, there are a lot of ways to get girls excited about science, but I don’t think this is one of them: Neither is this: The fact that a science museum is targeting girls Lego Friends style–by coating the gender-neutral…
Read MoreDisney Princess flowers: coming soon to a garden near you.
Imagine this scenario: Four-year-old Madison is obsessed with princesses. She wants to eat, sleep, breathe nothing but Disney Princess products, and it’s becoming a point of contention in her household. Her parents are tired of all the little battles over…
Read MorePrincess Extravagance, from Preschool to Prom
What do little girls in princess dresses and teenagers at proms have in common? More than you might think! Last week, a new survey found that nationwide, U.S. teens and their families will spend an average of $1,000 on this…
Read MoreAt Stride Rite, girls are pretty and boys are active.
A few days ago, one mom wrote about a conversation she overheard, in which her 6-year-old daughter’s classmate insisted that sparkly shoes are not for playing–they’re for looking pretty: “Your shoes are ugly,” said the kindergarten classmate. “No they are not,”…
Read More
Dr. Rebecca Hains 
You must be logged in to post a comment.