Dr. Rebecca Hains

Category: marketing


Campaign for Commercial-Free Childhood fights to save Tooth Fairy from corporate makeover

For children, losing one’s baby teeth is an important rite of passage. It marks a child’s departure from early childhood and entry into middle childhood–a time when, among other milestones, a child’s belief in magic begins to recede. Because of…

Read More

Cartoonists and animation experts weigh in: the new Merida doesn’t HAVE to look this way

In the past few days, the new Merida designed for the Disney Consumer Products Division has lead to heated controversy. On the one hand, critics argue that the redesign undercuts Merida’s strength, serving her up in a more stereotypical princess…

Read More

Disney faces backlash over new “sexy” Merida; pulls new image from web site as a result

UPDATE, May 16, 2013: Disney has stated that 1. the 2D image was never on their official web site in the first place (though, oddly, it’s all over the official Australia/NZ version of the Disney Princess site–which may have been the source of any…

Read More

Kids’ products and gender: What’s on the packaging?

Preschoolers can be quick to notice gendered illustrations on products. If a package has a picture of a boy on it, that item must be for boys; if it has a picture of a girl on it, it must be…

Read More

Disney Princess Prom Gowns and Cradle-to-Grave Marketing

Just a few months ago, I wrote about how Disney Princess-styled extravagance among toddlers reflects the extraordinary extravagance of today’s proms, which now cost families an average of $1,000 to $2,000. But until Mouse on the Mind brought it to…

Read More

Reimagining Disney Princesses with racial diversity: From Tumblr to D-Tech

A couple of weeks ago, a young woman named Lauren reimagined the white Disney Princess characters as women of color, posting recolored images of them on her Tumblr blog. Her inspired designs quickly made their way around the blogosphere. Responses ranged…

Read More