Dr. Rebecca Hains
Author, professor and speaker | Children's media culture, media literacy, and media criticism
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Stride Rite’s gendered marketing persists. But why, and what can we do about it?
Last April, I posted about how Stride Rite positions girls as pretty and boys as active. After seeing their in-store advertisements and reviewing their product descriptions online, I concluded that according to Stride Rite, girls are meant to be looked…
Read MoreAt Stride Rite, girls are pretty and boys are active.
A few days ago, one mom wrote about a conversation she overheard, in which her 6-year-old daughter’s classmate insisted that sparkly shoes are not for playing–they’re for looking pretty: “Your shoes are ugly,” said the kindergarten classmate. “No they are not,”…
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Dr. Rebecca Hains 
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