Dr. Rebecca Hains
Author, professor and speaker | Children's media culture, media literacy, and media criticism
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Princess Awesome Kickstarter Signals a Cultural Tipping Point
Princess Awesome’s traction may be a cultural referendum on the relentlessly monochromatic girly girl culture we’ve lived with for more than a decade—a signal that we’re approaching a cultural tipping point on the subject. And that’s a good thing.
Read MoreEmpower Your Princess-Obsessed Preschooler with Media Literacy in Four Easy Steps! (No, Really.)
How to provide your daughter with valuable, life-long media literacy skills from an early age.
Read MoreHappy Sexualize-Our-Daughters Season! ….Er, Halloween.
When did “Let’s dress up for Halloween” turn into “Let’s be sexy for Halloween,” anyway?
Read MoreFCKH8’s “F-Bomb Princess” video isn’t offensive—it’s exploitative.
Viral video isn’t about what’s good for girls—it’s about the t-shirt company’s bottom line.
Read MoreWATCH: Rebecca Hains discusses THE PRINCESS PROBLEM on Fox News
FOX 25 News explores “The Princess Problem” with Rebecca Hains.
Read MoreAnnouncing PINK ATTITUDE, a documentary featuring Rebecca Hains
Rebecca Hains to appear in new documentary on princesses, pop stars and girl power
Read MoreCustomers: Stop abusing Disney Store clerks. It’s not their fault Frozen merch is sold out.
Disney’s film Frozen was released in theaters five months ago, but merchandise based on the film is still sold out at Disney Stores nationwide. It’s clear that Disney Consumer Products Division had no inkling that Frozen would become the most successful animated movie of…
Read MoreWhat’s the problem with pink and princess? The marketing, not the moms.
This week, New York and Slate published pieces asking why so many moms have a problem with pink and with princesses. “What’s the problem with pink, anyway?” griped Yael Kohen in New York. Then, building upon Kohen’s piece, Slate senior editor Allison Benedikt demanded: “What…
Read More“Princess park rangers” and “Space princesses”: Because gender stereotypes are inescapable, even on vacation.
The school year is starting. Families are returning home from their vacation travels with souvenirs and many fond memories; children are eager to tell their classmates what they did on their summer vacations. But unfortunately, many families’ travels brought them…
Read MoreStride Rite’s gendered marketing persists. But why, and what can we do about it?
Last April, I posted about how Stride Rite positions girls as pretty and boys as active. After seeing their in-store advertisements and reviewing their product descriptions online, I concluded that according to Stride Rite, girls are meant to be looked…
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Dr. Rebecca Hains 
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