Dr. Rebecca Hains

Archives


What’s the problem with pink and princess? The marketing, not the moms.

This week, New York and Slate published pieces asking why so many moms have a problem with pink and with princesses. “What’s the problem with pink, anyway?” griped Yael Kohen in New York. Then, building upon Kohen’s piece, Slate senior editor Allison Benedikt demanded: “What…

Read More

“Princess park rangers” and “Space princesses”: Because gender stereotypes are inescapable, even on vacation.

The school year is starting. Families are returning home from their vacation travels with souvenirs and many fond memories; children are eager to tell their classmates what they did on their summer vacations. But unfortunately, many families’ travels brought them…

Read More

Stride Rite’s gendered marketing persists. But why, and what can we do about it?

Last April, I posted about how Stride Rite positions girls as pretty and boys as active. After seeing their in-store advertisements and reviewing their product descriptions online, I concluded that according to Stride Rite, girls are meant to be looked…

Read More

Disney faces backlash over new “sexy” Merida; pulls new image from web site as a result

UPDATE, May 16, 2013: Disney has stated that 1. the 2D image was never on their official web site in the first place (though, oddly, it’s all over the official Australia/NZ version of the Disney Princess site–which may have been the source of any…

Read More

The sad story of Princess Leira: a retelling of a well-known tale

I’m going to tell you a story you already know. (Tell me when you recognize it.) ——- Leira is a princess of a magical kingdom on Earth–a beautiful, shimmering land of lush forests and colorful meadows near a picturesque mountain…

Read More

But… the Little Mermaid gave up her voice!

Ah, Ariel. I love many things about your movie, particularly the music. But as a character, you made such poor choices. Giving up your voice to get a man? That set a really poor example for girls. In a society…

Read More

Sofia the Not-So-Latina-After-All

Months ago, Disney announced that a new Disney Channel cartoon, Sofia the First, would be released this year, targeting girls ages 2 to 7. With the title character a little girl, rather than a teenager, Disney promised that Sofia the First…

Read More