Dr. Rebecca Hains
Author, professor and speaker | Children's media culture, media literacy, and media criticism
Category: toys
Barbie is 60. And she’s reinventing herself.
Mattel’s changes to an iconic doll reflect evolving demographics.
Read MorePrincess Leia is a general now. But why isn’t she in more toy stores?
Children’s products still underrepresent heroic women like Leia.
Read MoreWhy boys should play with dolls
No one is surprised about seeing dads with strollers anymore, yet biases with toys persist.
Read MoreTarget will stop labeling toys for boys or girls. Good.
Yes, your daughter can play with blocks, and your son can play with dolls.
Read MoreLEGO Friends Comic Goes Viral
When Patrinos saw the men in a LEGO documentary talk about how to connect with girls, it sounded like they were trying to decipher how to make contact with an alien species. So she made a cartoon about it.
Read MoreLISTEN: Rebecca Hains on #NoGenderDecember – News Radio 610 WTVN
I recently chatted with Joel Riley of News Radio 610 in Columbus, Ohio about the “No Gender December” campaign. Here’s our conversation: LISTEN: Joel Riley interviews Rebecca Hains about #NoGenderDecember News Radio 610 WTVN, Columbus, OH TRANSCRIPT: Joel Riley: Let’s spend a…
Read MoreVIDEO: Rebecca Hains on #NoGenderDecember, FOX & Friends
Is ending the stereotype-filled gendered marketing of toys really such a bad idea? FOX and I disagree in a lively television debate.
Read MoreHomemade Disney Princess peg dolls: Tutorial and giveaway
Many little girls love playing with Disney Princess dolls. They make up stories with their dolls or reenact the films. They delight in dressing up the dolls and styling their hair. And sometimes, they just like to snuggle them. Faced with the Disney Princess…
Read MoreWhat’s the problem with pink and princess? The marketing, not the moms.
This week, New York and Slate published pieces asking why so many moms have a problem with pink and with princesses. “What’s the problem with pink, anyway?” griped Yael Kohen in New York. Then, building upon Kohen’s piece, Slate senior editor Allison Benedikt demanded: “What…
Read MoreAnti-princess marketing and girls’ education: Mercy Academy vs. GoldieBlox
Water, water everywhere, and all the boards did shrink. Water, water everywhere, nor any drop to drink. Princesses: They’re everywhere. Over the past decade, marketers have made “princess” a synonym for “girls. They use princesses as shorthand—a way of saying,…
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Dr. Rebecca Hains 
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