Dr. Rebecca Hains

Category: toys


What’s the problem with pink and princess? The marketing, not the moms.

This week, New York and Slate published pieces asking why so many moms have a problem with pink and with princesses. “What’s the problem with pink, anyway?” griped Yael Kohen in New York. Then, building upon Kohen’s piece, Slate senior editor Allison Benedikt demanded: “What…

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Anti-princess marketing and girls’ education: Mercy Academy vs. GoldieBlox

Water, water everywhere, and all the boards did shrink. Water, water everywhere, nor any drop to drink. Princesses: They’re everywhere. Over the past decade, marketers have made “princess” a synonym for “girls. They use princesses as shorthand—a way of saying,…

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Sexy Halloween Costumes Reveal the Truth about Girls’ Toys

Sexy Disney Princess costumes

Do you object to sexy Halloween costumes for little girls? When you compare the “Little Leopard” costume for young girls to the adult “Sexy Leopard” costumes, do you cringe? When you see children’s classic Disney Princess costumes placed literally steps…

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Boys and girls and baby dolls

I am supposed to be working, but instead, I am eavesdropping as my four-year-old son, T., and his friend, N., play together with his two baby dolls, Sully and Buddy. T. is walking around with Sully under his shirt. N….

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VIDEO: Rebecca Hains discusses “Let Toys Be Toys” on Fox & Friends

LetToysBeToys-Fox+Friends

Let’s stop organizing toy aisles by gender. Toys are for everyone!

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Kids’ products and gender: What’s on the packaging?

Preschoolers can be quick to notice gendered illustrations on products. If a package has a picture of a boy on it, that item must be for boys; if it has a picture of a girl on it, it must be…

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Reimagining Disney Princesses with racial diversity: From Tumblr to D-Tech

A couple of weeks ago, a young woman named Lauren reimagined the white Disney Princess characters as women of color, posting recolored images of them on her Tumblr blog. Her inspired designs quickly made their way around the blogosphere. Responses ranged…

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