Dr. Rebecca Hains

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Disney Princess Prom Gowns and Cradle-to-Grave Marketing

Just a few months ago, I wrote about how Disney Princess-styled extravagance among toddlers reflects the extraordinary extravagance of today’s proms, which now cost families an average of $1,000 to $2,000. But until Mouse on the Mind brought it to…

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Reimagining Disney Princesses with racial diversity: From Tumblr to D-Tech

A couple of weeks ago, a young woman named Lauren reimagined the white Disney Princess characters as women of color, posting recolored images of them on her Tumblr blog. Her inspired designs quickly made their way around the blogosphere.┬áResponses ranged…

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Disney-Pixar’s Brave: Critiquing the criticisms

I saw Brave the day it debuted in theaters, and I’m glad that Merida is a different kind of princess–one who can be read as a critique of both the trope that princesses are passive and the trend to tell…

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Katniss vs Merida: Mattel’s doll versions of strong girl characters

Last month, Mattel released a Katniss Everdeen doll, inspired by the look and style of Jennifer Lawrence in the┬áHunger Games film. Compared with Mattel’s typical fare, the Katniss doll was refreshingly unsexualized–reflecting the character’s positive portrayal in the film (which…

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Disney Princess flowers: coming soon to a garden near you.

Imagine this scenario: Four-year-old Madison is obsessed with princesses. She wants to eat, sleep, breathe nothing but Disney Princess products, and it’s becoming a point of contention in her household. Her parents are tired of all the little battles over…

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Princess Extravagance, from Preschool to Prom

What do little girls in princess dresses and teenagers at proms have in common? More than you might think! Last week, a new survey found that nationwide, U.S. teens and their families will spend an average of $1,000 on this…

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